Vietnam Motorshow 2014 attracts reputable brands

Vietnam Motorshow 2014 was officially launched on November 19th, 2014. The automobile exhibition 2014 is the convergence of many reputable brands. Among cars of these famous brands, Toyota FT-Bh is the most special one.

Vietnam Motorshow 2014 (VMS 2014) was officially kicked off on November 19 at Saigon Exhibition and Convention Center in Ho Chi Minh City. The auto exhibition witnesses the participations of 18 most reputable car brands in Vietnam, from domestic assembling automakers to genuine importers such as Audi, BMW, GM (Chevrolet), Ford, Fuso, Hino, Honda, Infiniti, Jaguar, Land Rover, Lexus, Mercedes, Mini Cooper, Mitsubishi, Nissan, Porsche, Suzuki and Toyota. In addition, the event also attracts the attention of hundreds of businesses manufacturing components and accessories, car furniture and insurance. It can be said that this is not only an excellent opportunity for automakers to boost brand promotion, but it is also a fertile ground for enterprises in Vietnam and international ones in supporting industries. Bearing the message of "Reunion Passion", Vietnam Motorshow 2014 with the participation of many famous automakers, and many new breakthrough elements promises to be an important boost, affecting positively the Vietnam auto market.

Speaking at the opening ceremony, Mr. Jesus Metelo Arias, General Director of Ford Vietnam as well as the Chairman of Vietnam Automobile Manufacturers Association, "We hope this exhibition will be a real opportunity for marketing and an occasion for companies to perform their new products, focus on customers to get feed back about the products and brand". He added VMS 2014 will be the biggest motor show ever with the participation of well-known brands. Mr. Jesus Metelo N.Arias Jr. says this exhibition is one of the key and most prestigious events in the industry, contributing to the development of the Vietnam auto industry and increasing benefits for customers. "The brands joining VMW 2014 expresses particular concerns to this event when introducing the model using the latest technology and friendly to users and environment”.

With the theme "Symphony of Technology and Nature" - towards the harmony between driving pleasure and environmental friendliness, Honda Vietnam gives visitors the opportunity to discover the top new released products and new versions of cars which are known by modern youthful style, features and performance of high reliability, along with advanced technology and environmental friendliness. Honda products on display at this exhibition include new City 4th generation (Release date 09.09.2014 in Vietnam market), completely new Accord 9th generation (Release date 25.06.2014 in Vietnam market), CR-V 2015 - A new version of the CR-V 4th generation, new Civic, and the idea of NSX-1. Besides, the Japanese automaker also very focuses on environment-friendly technology by drive technology breakthroughs demonstration - Earth Dreams (NSX Concept, Accord, and City), ECO Assist - driver assistance systems saving fuel, including Econ mode and Eco Coaching (Accord, CR-V, Civic, and City).

For the 3rd time attending the biggest car shows in Vietnam, "BMW World" spreads an interesting story about the brands BMW & MINI with a main theme "360 ° of Mobility", inspired by the BMW logo, meaning the propeller of the plane and the Bavarian colors. Continuously for 2 years from 2012 to 2013, the BMW booth boasted to be awarded "Best designed booth in the VMS 2012", and then "Most exquisite and professional design in VMS 2013", which is based on survey results from the organizers. At VMS 2014, the show room os BMW is located in the center of the exhibition, occupying up to 585 square meters with 11 BMWs and MINIs on display, which defines the increasing developing of BMW in Vietnam over the 8 years. Cars of rich segment will be displayed, stretching from sedans to SUVs, from the body-length version to smaller ones.

With a unique and fun style, during the first appearance at the exhibition, the MINI galleries occupy the left space of the showroom. The attractive MINIs appeal a great number of car-lovers, including 03 models: MINI Cabriolet Cooper, MINI Countryman Cooper S, and MINI Cooper S. Besides the compelling BMW & MINI chain, modern technological performances will help BMW World fascinate fans of the brand: Augmented Reality Mapping performance at the display area of BMW M4 Coupé. Attendants also manually customize the app to discover intuitive BMW on the iPad, as well as have the opportunity to admire the Hologram projection first appeared in Vietnam.

Considered the car coming from the future, it is no doubt that the Toyota FT-Bh is the “unique” car in Vietnam Motor Show 2014. Appearing for the first time at the Geneva Motor Show 2012, the concept of FT-Bh quickly received attention from the public with advanced technology and friendly-environment features. FT-Bh is short for Future Toyota - B segment hybrid). It is the perfect combination between advanced hybrid technology and the compact, versatile line of Grade B vehicle. Designed in the idea of "ecomotion" (eco + emotion - friendly to environment and users, the FT-Bh highlights with strong points: Lightweight, aerodynamic optimization, hight system transmission efficiency, effective thermal energy management, and saving energy. With the lighter weight than 3-doorToyota Aygo, but it has a spacious passenger compartment as a current 5-door vehicle B segment. The FT-Bh is designed to achieve the lowest emissions. The efficiency of aerodynamics increases by 30%, which helps optimize power management with minimalist hybrid power systems. The research and development of FT-Bh cars will reduce emissions up to 50% of CO2 emissions into the environment compared to the B-car segment at present.

Vietnam Motorshow 2014 (VMS 2014) takes place from November 19 to November 23, 2014 at Saigon Exhibition and Convention Center in Ho Chi Minh City with the participation of 18 famous brand names.