Central Highlands Vietnam includes 15 provinces and cities. It is a potential market with a population of over 16 million people, accounting for 17% of Vietnam population. Promoting the potential advantages and strong supports from Central ministries, along with the determination of the whole Party, government and people in 15 provinces and cities, the industry and trade in Central Highlands Vietnam overcame the difficulties, flourished in domestic and international economic integration, and manifested in industrial and commercial activities in 2014 and the first half of 2015. Since the early this year, Vietnam Central Highland industry and trade sector faced many difficulties and challenges. However, the entire ministry gained encouraging figures: industrial production value in Central Highlands in 2014 reached nearly 333,766 billion dong, increasing 4.9% year on year. In 2014, industrial production in Central Highlands Vietnam was higher than the average figure of the whole country by 7.6%. It is a high rise level during recent years. It is expected that in the first half year of 2015, the production value of Central Highlands region keeps rising. It is estimated to reach over 182 trillion dong, increasing 16.6% year on year.
The situation of industrial production activity in the last months of 2015 is forecasted to be more optimistic by the following factors. Vietnam businesses have a trend to increase material import. The real estate market in Vietnam is warming. Some social housing projects are being under construction. Productions of relevant branches are developed. Trade promotions and seeking export markets are gradually brought into play. The sales promotions on domestic market are also actively implemented, contributing to product consumption, and reduced inventories. With these factors, it is forecasted that industrial production in the last six months will spurt to the finish soon.
From now until the end of the year, tasks set for the Central Highlands Vietnam are tough, along with the struggle in the second half of 2015 to reach the production revenue of 187 trillion dong, and the total year revenue will reach 369,752 billion, up 5.6% 2014. To fulfill these objectives, Vietnam industry and trade of provinces and cities in the Central Highlands continue to implement more drastic measures to implement Resolutions of Government's action program of the Ministry of Industry and Trade, and the Action Plan of the Ministry of Industry and Trade. They also focus on measures, innovative solutions such as well reviewing, implementing, managing plans approved, enhancing the effectiveness of plans and schemes ensure consistent and cohesive development planning economic - social, developing regional trade and industry, economic - society development long-term plans. In addition, industrial promotion and projects are effectively implemented and approved, supporting and encouraging the development of agriculture, forestry and fisheries, associated with new rural development and construction.
It is necessary to promote and implement effective trade promotion programs for local markets, bringing Vietnamese goods to rural remote areas, remote, borders and island areas. Also, it is a need to strengthen advocacy and raising awareness of people about Vietnam goods, contributing to the effective campaign of "Vietnamese use Vietnam goods", attached to the promotion of production and domestic market development, positively change awareness and behavior of the community, create a synchronization, unification in perception and behavior of consumers and businesses in Vietnam. One of problems of the industry and trade sector in Central Highland Vietnam economy is to focus on researching and proposing effective and long-term solutions in consumption of agricultural products in harvest season, curbing the cut-throat prices or to discard products, closely coordinating with ministries, branches, localities and enterprises to improve product quality, increasing the competitiveness of products, and minimizing damage to people and businesses.
It is also essential to strengthen regional cooperation and the development of Vietnam economy in the trend of international economic integration. The regional also has to promote coordination and cooperation between localities in building mechanisms and policies to attract investment in order to exploit the potential and strengths of the region. It is a must to enhance to search market, promote and expand the export market through trade promotion, investment promotion, accelerate the negotiations to conclude a free trade agreement (FTA ) and the implementation of commitments of FTAs, signed, increase exports, effectively control the importation, and continue measures to promote export, import controls effectively.